Organized by the Middle East and Africa Duty Free Association (MEADFA), the awards celebrate excellence in innovation, sustainability, marketing, and retail across the region. Avolta’s recognition in three of the five award categories reflects the company’s focus on delivering exceptional traveler experiences and creating meaningful impact in the markets where it operates.
Awards:
Best Retailer: Avolta won Best Retailer for its hybrid retail and F&B concept at Abidjan International Airport. This first-of-its-kind concept in Africa blends shopping and dining into a seamless experience that elevates the traveler’s journey and showcases Avolta’s integrated business model.
Best Marketing Strategy: Club Avolta, the company’s global loyalty program, was named joint winner for Best Marketing Strategy. Launched in 2024, the program has grown to over 15 million members, connecting travelers worldwide through personalized rewards, exclusive offers, and a frictionless digital experience.
Lifetime Achievement Award: Avolta proudly celebrates Pedro Castro, Global Head of Public Affairs, who personally received the Lifetime Achievement Award in recognition of his outstanding contributions to the travel retail industry.
