Our Strategy

Avolta, the new name for Dufry, resulting from the Dufry-Autogrill business combination, encapsulates our expanded vision and commitment to innovating the traveler-centered experience with enhanced digital engagement. As a company, we are on a journey towards our Destination 2027 strategy, creating a travel experience revolution by putting the traveler at our core. 

Based on four strong pillars including delivering the travel experience revolution, diversifying our geographical presence, further fostering a culture of continual improvement, and ESG, our strategy is ultimately powered by our people. The engine of our strategy coming to life, driving our success, are 60,000 committed team members all around the world. 

Crafted based on a deep understanding of our stakeholder’s needs, customer insights and the evolution of current market trends, Destination 2027 includes a concrete and actionable financial plan and the related equity story. Read the full strategy here.

New strategy focused on four pillars

  • Delivering the travel experience revolution: by bringing together travel retail and travel food & beverage in one offering, that has more contact points with travelers and provides a seamless and personalised experience, both in the stores and digitally.
  • Diversifying our geographical presence: with a focus on the highly attractive and resilient US market, a dedicated strategy for Asia-Pacific and the Chinese traveller and an organic Business Development for the Rest of the World.
  • Further fostering a culture of continuous operational improvements: getting all our business activities to drive efficiencies and cost savings on a recurrent manner, and allowing us to generate sustainable cash flows while investing in innovation and growth.
  • Connecting the other three pillars of the strategy, ESG continues to be a defining ambition for Avolta and a strong lighthouse for our day-to-day business, providing a source of inspiration of what to do best for our customers, our team members, and the world at large.

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