The analyses of fifteen million social media posts using artificial technology has generated new insights with respect to predicting patterns and behavioral shifts of travelers. These insights go beyond traditional passenger segmentation based on travel needs and demographics, allowing us to better identify trending topics and build relevant customized offers for our customers such as:
- Ongoing pursuit for effective brain boosters in F&B
- Sensory retail experiences surging in popularity, after a long period of restrictions
- Travel industry replacing buzzwords: “sustainable” with “regenerative”.
This intelligence identified three distinctive new personas with different behaviors and needs emerging:
- Working Wanderers
- Experience Seekers
- Young Explorers
On top, future developments need to be observed. These future personas we like to call Enigma, as we do not yet know, what their preferences will be. Please explore the personas below: