Dufry_Destination 2027_Hero image_Experience Seekers

SURGE IN LUXURY TRAVEL COMING AMID STABILIZING HEALTH SITUATION AND LOOSENING BORDER RESTRICTIONS

LUXURY LOVERS ARE INCREASINGLY LOOKING FOR CAREFULLY CURATED TRAVEL EXPERIENCES

LIMITED EDITIONS ARE THRIVING, INDICATING A CONTINUOUS INTEREST IN EXCLUSIVE, CONTEXT SPECIFIC OFFERS

AFTER A LONG PERIOD OF RESTRICTIONS, SENSORY RETAIL EXPERIENCES HAVE SURGED IN POPULARITY

APPRECIATION FOR SLOW TRAVEL IS FAR FROM FADING AWAY