Spanning Avolta’s stores and key terminal spaces, the YSL Beauty Light Club invites travelers into the brand’s bold, modern world, merging luxury, technology, and immersive storytelling. At its core is an AI-generated DJ set created exclusively for this collaboration, delivering a futuristic soundscape that blends music and technology. With custom-designed touchpoints across the airport, the experience invites travelers to discover the bold spirit of YSL through iconic fragrances like Libre and MYSLF, as well as the latest makeup releases from the Make Me Blush collection.
Club Avolta members enjoy exclusive benefits throughout the activation, including personalized offers, even before reaching the airport, reinforcing the program’s role in rewarding and connecting frequent travelers.
“We believe in creating experiences that resonate with our travelers well beyond the point of sale,” said Enrique Urioste, President & CEO LATAM at Avolta. “This partnership with L’Oréal and YSL is a perfect example of how we’re innovating through collaboration, making travel retail more engaging, memorable, and premium.”
This initiative is part of Avolta’s wider strategy to collaborate with world-class partners and deliver standout experiences in key regional markets, reflecting its commitment to pushing boundaries in travel retail through creativity and traveler-centric thinking.