Avolta, the leading global travel retail and food & beverage player behind Hudson, Dufry, and HMSHost, is bringing World Cup energy to the terminal at over 180 of its retail locations in U.S. and Canadian host city airports, spanning both convenience and duty-free stores, to create an immersive shopping experience for millions of travelers.
HMSHost is extending that energy into food and beverage, introducing three World Cup-themed bar experiences at Miami International Airport (MIA) where fans can gather, celebrate, and soak in the spirit of the tournament before departure or upon arrival.
“Airports are the gateway to every host city and the first and last touchpoint in a fan’s journey,” said Tyler Pitman, Avolta’s Senior Vice President of Concept Development, Brand Partnerships & Adult Beverage in North America. “By extending the World Cup excitement into our stores and dining venues, we’re creating an environment that connects travelers to the tournament in a way that’s immediate, engaging, and unmistakably global.”
Across the Avolta network, travelers can expect:
- Official FIFA World Cup 2026™-licensed merchandise, including apparel and souvenirs, in existing stores
- Dedicated pop-up shops in Los Angeles (LAX), Miami (MIA), Vancouver (YVR), and Toronto (YYZ)
- Three World Cup-branded bars in Miami (MIA)
- Fan experiences that include activations with World Cup sponsors and supporters, games, entertainment, and more
With operations in the most high-traffic airport locations across North America - including Atlanta, Miami, Houston, Boston, New York-New Jersey, Los Angeles, Seattle, the San Francisco Bay Area, Toronto, and Vancouver - Avolta is uniquely positioned to bring the World Cup experience to a global audience at scale, reaching travelers at exactly the moment when anticipation and excitement are at their peak.