Since 2006, sales of One Water through Avolta's World Duty Free stores in the UK have helped raise more than £3.35 million (GBP) for The One Foundation, supporting clean water and sanitation projects in communities across countries including Malawi, Ghana, Rwanda and Kenya. One Water estimates that the funds raised through the partnership have supported access to clean water for more than 509,000 people, including the rehabilitation of broken water points and installation of new solar-powered water systems serving communities, schools and health clinics.
Now in its third year, the 2026 awareness tour, led by One Water founder Duncan Goose, visited 31 World Duty Free locations between 2 June and 24 July, engaging frontline teams, thanking them for their continued support and sharing updates on the projects funded through the partnership. It also marks a 20-year milestone for One Water and The One Foundation, which were founded with a clear mission – to help bring safe, clean water to communities where access remains a challenge. Avolta UK, through its World Duty Free UK operations, was one of the first UK retailers to support the One Water brand, stocking it in UK airports, its Eurotunnel store and at St Pancras International.
Eve Fifer, UK Commercial Director in the UK for Avolta, said, "Twenty years of partnership with One Water is a milestone our teams can be proud of. Through World Duty Free, our colleagues have helped turn a simple customer choice into long-term support for communities where access to clean water remains a challenge. This partnership reflects the kind of practical, sustained impact we believe in: connecting our teams, customers and partners behind an initiative that improves everyday life for people and supports the wellbeing of the communities around them."
Duncan Goose, Founder of One Water, said, "World Duty Free has been part of the One Water journey from the very beginning, and the commitment shown by Avolta's teams over the past 20 years has made a real difference. The funds raised through this partnership have supported water and sanitation projects that are improving daily life for hundreds of thousands of people. Visiting stores each year is a powerful reminder of how much can be achieved when colleagues and customers come together behind one clear purpose."
The collaboration reflects Avolta's more broad commitment to practical, long-term community engagement through partnerships that deliver measurable impact.
